Apple unveiled the iPhone 17 lineup — including the iPhone 17, 17 Pro, 17 Pro Max, and a brand-new model called iPhone Air — at its “Awe Dropping” event on September 9, 2025. The biggest change for users is that base storage now starts at 256 GB, meaning more room for apps, photos, and videos. The display features improved ProMotion technology with a brighter, more power-efficient screen. The camera system has also been upgraded, with a new 48 MP Fusion sensor delivering sharper images and better low-light performance.
The Pro models are powered by Apple’s A19 Pro chip, which promises faster performance, longer battery life, and better AI-driven photo processing. These devices will be available for preorder on September 12 and will hit stores worldwide on September 19.
Sonos — Prices Are Going Up
On the other side of the tech world, audio company Sonos has announced that it will be increasing prices on several of its products later this year. The company cited new tariffs on goods imported from Vietnam and Malaysia as the main reason behind this decision. Sonos is working with its manufacturing partners to minimize the impact, but price hikes on certain models are inevitable.
This move might frustrate loyal customers who already see Sonos products as premium-priced — making now the best time to buy before the changes take effect.
Bottom Line
This week’s news highlights two key themes: innovation and rising costs. While Apple is pushing the smartphone market forward with powerful upgrades, global trade policies are reminding us that tech gear might not stay affordable for long.
