Market Overview
The Amaranth Market has evolved from a niche sector into a global commodity with expanding applications across multiple industries. Its positioning as a nutritional superfood makes it a favored option in health foods, functional supplements, and plant-based product innovations. The gluten-free grain attribute is especially critical in meeting the dietary needs of those with gluten intolerance or celiac disease.
Market drivers include the rising demand for sustainable agriculture, increased vegan and vegetarian populations, and growing interest in traditional food systems that support indigenous crops. In parallel, the cosmetic and pharmaceutical industries are exploring amaranth oil for its antioxidant and anti-inflammatory properties.
According to the research report published by Polaris Market Research, the global Amaranth market was valued at USD 5.89 billion in 2021 and is expected to reach USD 14.99 billion by 2030, to grow at a CAGR of 11.7% during the forecast period.
Country-Wise Market Trends
United States
The U.S. continues to lead the amaranth market in North America, backed by high consumer engagement in health and wellness. The shift toward clean-label foods and increased acceptance of plant-based protein have created strong demand for amaranth-based products, such as flours, cereals, and snacks.
Retailers and health food stores across the country are expanding their ancient grain offerings. The presence of dedicated gluten-free aisles and product transparency regulations have further propelled the use of amaranth in food applications. Regional food movements promoting heirloom and indigenous crops have also enhanced amaranth's appeal as a locally sourced and minimally processed ingredient.
Canada
Canada mirrors many of the U.S. market's trends, though at a smaller scale. There is an increasing trend among Canadian consumers to incorporate gluten-free grain alternatives into their diets, either due to health preferences or medical requirements. The Canadian organic food market has created fertile ground for amaranth as a certified organic superfood.
Government-supported agriculture research and investments in crop diversification are fostering interest in cultivating amaranth domestically, particularly in western provinces. Food innovation hubs are also testing amaranth in plant-based meat analogs and fortified snacks.
Mexico
Mexico presents a unique case within the amaranth market due to its historical association with the grain. Once a staple of pre-Columbian diets, amaranth is experiencing a revival, especially in urban centers where consumers seek culturally resonant health foods. Street vendors and local artisans are reintroducing traditional amaranth-based sweets, such as alegrías, while food cooperatives are promoting the grain in sustainable agriculture models.
The country's deep culinary heritage, combined with rising health consciousness, has positioned amaranth as both a traditional and contemporary food choice. National food security initiatives are also incorporating ancient grains like amaranth to support nutrition in rural and low-income communities.
Germany
Germany is one of the leading European countries adopting amaranth into its food systems. German consumers have a strong inclination toward nutritional superfoods and organic agriculture, which has directly benefited the demand for amaranth. The grain is widely used in muesli, breads, and snack bars and is commonly found in natural health stores.
There is a growing emphasis on sustainability and climate-resilient crops within Germany’s agriculture policy, and amaranth's adaptability makes it a suitable candidate for diversification. Consumer education programs and labeling transparency also enhance the grain's marketability.
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United Kingdom
In the UK, the growing health and wellness movement is driving demand for ancient grain market products. Amaranth has gained traction as part of the expanding vegan and vegetarian consumer base seeking plant-based protein options. It is being included in ready-to-eat meals, smoothies, and powdered blends available through both brick-and-mortar and online platforms.
British consumers are highly responsive to nutritional labeling and ethical sourcing, which has spurred local suppliers to include fair trade and non-GMO certifications on amaranth products. Media coverage and food influencers continue to elevate the profile of amaranth among younger demographics.
India
India, known for its rich biodiversity and plant-forward diet, has seen a growing interest in amaranth, locally referred to as rajgira or ramdana. Traditionally used in fasting foods and sweets, the grain is now gaining popularity in mainstream food categories.
The Indian market's demand is amplified by the rising burden of lifestyle diseases, prompting consumers to embrace nutritional superfoods for better health outcomes. Homegrown food startups and Ayurvedic nutritionists are experimenting with amaranth in both savory and sweet applications, including porridge mixes, laddus, and baked goods.
Furthermore, domestic farming of amaranth has scaled due to its low water requirements and high yield potential in arid regions, making it a practical choice amid climate change concerns.
China
In China, the amaranth market is still in an emerging phase but demonstrates promising potential. With rising middle-class income and heightened focus on nutrition and food safety, interest in gluten-free grain and ancient crop alternatives is increasing.
Urban consumers are gravitating toward functional foods with verified health benefits, and amaranth’s high lysine content and antioxidant profile make it an attractive addition. Import data shows a steady rise in amaranth-based product demand, particularly in e-commerce platforms focused on specialty nutrition.
Government policies aimed at improving rural agriculture and crop diversification may further encourage local trials of amaranth as a food security solution.
Australia
Australia has witnessed steady growth in its ancient grains segment, driven by increased consumer awareness around plant-based protein and sustainability. Amaranth fits well within this narrative, and its use in gluten-free baking and high-protein snacks is expanding.
Australian dietitians and wellness influencers are playing a key role in promoting amaranth as a complete protein source. Additionally, agricultural researchers are assessing its adaptability to Australia's diverse climates to support local cultivation efforts.
Conclusion
The global Amaranth market is undergoing a transformative shift from being a historically significant grain to a future-forward, multi-functional ingredient. Its rising popularity in various regions highlights a growing synergy between nutritional awareness, environmental concerns, and cultural food heritage.
From the United States and Germany to India and Mexico, country-specific market trends reflect a shared movement toward wellness and sustainable eating. While levels of adoption vary by region, the trajectory remains consistent: amaranth is steadily becoming a staple in global health food narratives.
With demand projected to increase further, stakeholders across agriculture, nutrition, and food innovation sectors are well-positioned to harness amaranth's potential as a resilient and health-boosting crop of the future.
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