Travel is not just about destinations but about the stories created along the way. Apollo Tyres continues its #BadRoadBuddies journey with Episode 2, inviting travellers to experience the thrill of the open road between Guwahati and Shillong. This route, known for its changing landscapes and winding stretches, offers an ideal setting for road enthusiasts who enjoy capturing memories while navigating varied road conditions. The initiative encourages people to buckle up, explore freely, and celebrate the spirit of adventure that comes with every journey.
The Guwahati to Shillong Experienc
The journey from Guwahati to Shillong is rich with visual appeal and character. From urban roads transitioning into hills, the route reflects the true essence of road travel in the Northeast. Apollo Tyres highlights this drive as more than a commute, presenting it as an opportunity to slow down, observe nature, and enjoy companionship on the road. The experience reflects how travel becomes meaningful when every turn adds a new memory and every stop offers a story worth sharing.
Celebrating Travel Stories Through #BadRoadBuddies
At the heart of the #BadRoadBuddies campaign lies the idea of shared experiences. Apollo Tyres invites travellers to document their journeys through photographs and videos that reflect their unique perspective. Participants are encouraged to share content based on five themes, allowing creativity and authenticity to guide each submission. Along with visuals, travellers are asked to describe their journey in captions, adding context and emotion to their shared moments.
Simple Steps to Join the Journey
Apollo Tyres makes participation straightforward and inclusive. Travellers can share their pictures or videos on Facebook, Twitter, or Instagram. Each post should tag @apollotyresltd and include the hashtag #BadRoadBuddies. To complete participation, individuals must also register on www.badroadbuddies.com. These steps ensure that every story becomes part of a larger community of road explorers brought together by a shared passion for travel.
Rewards That Celebrate Creativity and Exploration
The campaign adds an exciting incentive by offering big prizes every week. These rewards recognise creativity, storytelling, and the joy of exploration rather than just the destination itself. By doing so, Apollo Tyres reinforces the idea that every road trip holds value and every traveller has a story worth celebrating. The weekly prizes further motivate participants to consistently share high-quality and meaningful content.
Apollo Tyres as a Companion on Every Road
Through #BadRoadBuddies Episode 2, Apollo Tyres positions itself as a reliable companion for journeys across diverse terrains. The Guwahati to Shillong route symbolises roads that are unpredictable yet rewarding, mirroring the realities faced by everyday travellers. The campaign reflects the brand’s connection with those who seek adventure, reliability, and memorable experiences on the road.
By encouraging people to explore, document, and share their journeys, Apollo Tyres strengthens its bond with the travel community. The #BadRoadBuddies initiative transforms road trips into shared celebrations, where stories, landscapes, and companionship come together to create lasting memories.
