Market Size and Overview
The Global Citronella Oil Market size is estimated to be valued at USD 142.2 million in 2026 and is expected to reach USD 209.6 million by 2033, exhibiting a compound annual growth rate (CAGR) of 5.7% from 2026 to 2033.
This Citronella Oil Market Forecast is supported by increasing consumer preference for natural and eco-friendly products, alongside expanding application segments such as cosmetics and pest control. The rising market revenue reflects a growing industry size fueled by innovation and diversified market segments.
Market Drivers
One of the key market drivers influencing the citronella oil market growth is its rising application as a natural mosquito repellent amid growing health concerns globally. For instance, in 2024, several governments and health organizations intensified awareness campaigns promoting citronella-based repellents as safe alternatives to chemical insecticides.
This shift is validated by a reported 12% increase in citronella oil consumption in the personal care segment during 2024, which supports the positive outlook for the citronella oil market size and revenue. The growing environmental consciousness propels market companies to innovate and capture increased market share.
PEST Analysis
- Political: Stringent government regulations in 2024 aimed at limiting synthetic pesticide use are positively impacting citronella oil demand. Policies encouraging organic farming practices have expanded the market scope for natural essential oils like citronella.
- Economic: Despite global inflationary pressures in early 2025, investment in natural product sectors including citronella oil remains resilient, supported by steady consumer spending on health and wellness products. The economic dynamics are fostering sustainable business growth in this market.
- Social: The 2024 shift in consumer preference toward organic and cruelty-free products drives market trends and boosts market revenue for citronella oil. Increasing awareness of environmental impacts and health safety underpins market opportunities across multiple regions.
- Technological: Advances in extraction techniques such as supercritical CO2 extraction introduced in late 2024 have enhanced product quality and yield, improving market players’ competitive edge. These technological developments enable market growth strategies focused on product differentiation.
Promotion and Marketing Initiative
In 2025, one notable marketing initiative involved a leading market player launching an integrated digital campaign highlighting the eco-friendliness and health benefits of citronella oil products. The campaign included influencer collaborations and educational content on social platforms, resulting in a 15% increase in online sales for citronella oil-based formulations. Such targeted promotion strategies positively influence market trends by expanding consumer base and enhancing brand loyalty, leading to notable business growth in the citronella oil market.
Key Players
- Arora Aromatics Pvt. Ltd.
- Sivaroma Naturals Pvt. Ltd.
- Shri Venkatesh Aromas (Part. Shyam Kasera)
- Blue Hills & Company
- Mane KANCOR
- AG Organica
- Indian Spice Oil Industries
- AOS Product Pvt. Ltd.
- Rakesh Sandal Industries
- VDH Organics Pvt. Ltd.
- KUNSHAN ODOWELL CO.,LTD
- Reho Natural Ingredients
- SHIV SHAKTI INDIA
Recent strategic activities in 2024-2025 include:
- Mane KANCOR expanded its production capacities by 20% in 2025 to meet increased demand for certified organic citronella oil, driving a 10% rise in market share.
- Arora Aromatics launched a new line of citronella oil-based personal care products in 2024, enhancing its product portfolio and reinforcing its position among leading market companies.
- Sivaroma Naturals partnered with international distributors in early 2025, enabling broader geographic reach and increased export revenue.
FAQs
Q1: Who are the dominant players in the citronella oil market?
The citronella oil market is dominated by companies such as Arora Aromatics Pvt. Ltd., Mane KANCOR, Sivaroma Naturals Pvt. Ltd., and Blue Hills & Company, who have demonstrated strong market growth via new product launches and expansion strategies in 2024 and 2025.
Q2: What will be the size of the citronella oil market in the coming years?
The citronella oil market size is projected to grow from USD 142.2 million in 2026 to USD 209.6 million by 2033, reflecting a steady CAGR of 5.7% driven by increasing application sectors and consumer demand for natural products.
Q3: Which end-user industry has the largest growth opportunity?
The personal care and insect repellent industries show the largest growth opportunity for citronella oil, supported by rising health awareness and eco-conscious consumer trends documented in 2024 and 2025 market analysis.
Q4: How will market development trends evolve over the next five years?
Market development trends will emphasize technological advances in extraction, sustainable sourcing, and digital marketing initiatives that bolster brand visibility and market revenues within citronella oil market segments.
Q5: What is the nature of the competitive landscape and challenges in the citronella oil market?
The competitive landscape is moderately fragmented with prominent local and international market players. Challenges include price volatility of raw materials and stringent quality regulations impacting market dynamics and growth strategies.
Q6: What go-to-market strategies are commonly adopted in the citronella oil market?
Market companies often utilize product diversification, geographic expansion, and digital marketing campaigns to address varied market segments and enhance their business growth and industry share.
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