MarkNtel Advisors centrally published a detailed industry analysis of the Global Influencer Marketing Platform Market. The report covers growth trends, geographical marketing strategies, challenges, opportunities, and drivers influencing the market.
Global Influencer Marketing Platform Market, Share, and Trends Analysis Report – Industry Overview and Forecast to 2030
The Influencer Marketing Platform Market size was valued at USD 14.98 Billion in 2024 and is projected to reach USD 58.88 Billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 35.19% during the forecast period, ie, 2025-2030.
Key Findings in Global Influencer Marketing Platform Market:
- Historical Analysis: 2020–2023
- Base Year: 2024
- Forecast Period: 2025–2030
Leading Market Players- Triller, Meltwater, IZEA, Impact.Com, Launchmetrics, Traackr, Aspire.Io, Creatoriq, Later, Grin, Sprout Social, Captiv8, LTK, Brandwatch, Bazaarvoice, and Others
Key Highlights of the Report
- Market Dimensions & Projections
- Pricing Evaluation,
- Recent Strategic Moves by Companies,
- Primary Stakeholders,
- Analysis of Import and Export Trends,
- Competitive Landscape Assessment,
- Emerging Opportunities,
- Market Trends and Indicators
What are the major Driver the Global Influencer Marketing Platform industry?
Growing Inclination Towards AI-Based Influencer Marketing Platform to Support Market Growth – In recent years, there has been a rising shift of businesses & large-scale organizations towards influencer platforms based on emerging technologies like Artificial Intelligence, Machine Learning, etc. According to the survey conducted by the Influencer Marketing Hub, in 2023, around 60% of companies across the Globe confirmed using AI Influencers. These technologically driven solutions help small & large-scale corporations to facilitate their brand campaign & optimize their content based on the consumer’s preference, giving positive outcomes to the companies. According to the Influencer Marketing hub, around 50% of organizations that used AI-based influencing solutions received positive results & feedback from consumers. Additionally, these solutions help in streamlining the task & automating the campaign process, which helps the organizations to minimize their operational expenses. Hence, enterprises across the Globe are increasingly seeking these AI-driven solutions.
Moreover, there is a surge in influencer fraud across the Globe. According to the statistics by KlugKlug, an influencer marketing company, around 58.5% of Instagram profiles of the influencers have spurious followers, and a few of the influencers are involved in fraudulent activities. Therefore, it becomes pivotal for organizations to seek solutions, such as AI-based Influencers & AI-driven platforms that help them in analyzing potential influencing fraud risks and improve the authenticity of the brand campaign. Thus, the rising shift of large & small enterprises towards AI solutions to boost efficiency and reach a large number of consumers is driving the Global Influencer Marketing Platform.
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What segments define the Global Influencer Marketing Platform Market from 2025 to 2030? How do these segments contribute to market dynamics and growth?
By Offering
- Software- Market Size & Forecast 2020-2030, (USD Million)
- Software, By Type- Market Size & Forecast 2020-2030, (USD Million)
- Web-based- Market Size & Forecast 2020-2030, (USD Million)
- Mobile-based- Market Size & Forecast 2020-2030, (USD Million)
- Software, By Deployment Mode- Market Size & Forecast 2020-2030, (USD Million)
- Cloud- Market Size & Forecast 2020-2030, (USD Million)
- On-premises- Market Size & Forecast 2020-2030, (USD Million)
- Services- Market Size & Forecast 2020-2030, (USD Million)
- Professional Services- Market Size & Forecast 2020-2030, (USD Million)
- Consulting- Market Size & Forecast 2020-2030, (USD Million)
- Deployment & Integration- Market Size & Forecast 2020-2030, (USD Million)
- Support & Maintenance- Market Size & Forecast 2020-2030, (USD Million)
- Managed Services- Market Size & Forecast 2020-2030, (USD Million)
By Application
- Search & Discovery- Market Size & Forecast 2020-2030, (USD Million)
- Campaign Management- Market Size & Forecast 2020-2030, (USD Million)
- Analytics & Reporting- Market Size & Forecast 2020-2030, (USD Million)
- Content Creation- Market Size & Forecast 2020-2030, (USD Million)
- Influencer Relationship Management- Market Size & Forecast 2020-2030, (USD Million)
- Compliance Management- Market Size & Forecast 2020-2030, (USD Million)
- Payment Processing- Market Size & Forecast 2020-2030, (USD Million)
- Product Seeding- Market Size & Forecast 2020-2030, (USD Million)
- Social Listening- Market Size & Forecast 2020-2030, (USD Million)
- Others- Market Size & Forecast 2020-2030, (USD Million)
According to report, In the projected period of 2025-30, the Influencer Relationship Management segment is anticipated to hold the potential share of the Influencer Marketing Platform Market.
By Marketing Type
- Thought Leadership & Industry Expertise- Market Size & Forecast 2020-2030, (USD Million)
- Content Marketing & Distribution- Market Size & Forecast 2020-2030, (USD Million)
- Event Promotion & Attendance- Market Size & Forecast 2020-2030, (USD Million)
- Product Launches & Announcements- Market Size & Forecast 2020-2030, (USD Million)
- Lead Generation & Sales Enablement- Market Size & Forecast 2020-2030, (USD Million)
- Employee Advocacy & Brand Endorsement- Market Size & Forecast 2020-2030, (USD Million)
- Others- Market Size & Forecast 2020-2030, (USD Million)
According to report, The Lead Generation & Sales Establishment is predicted to account for the largest share of the Influencer Marketing Platform Market during 2025-30
By End-Use Industry
- Retail & E-Commerce- Market Size & Forecast 2020-2030, (USD Million)
- Fashion & Lifestyle- Market Size & Forecast 2020-2030, (USD Million)
- Health Wellness- Market Size & Forecast 2020-2030, (USD Million)
- Sports & Fitness- Market Size & Forecast 2020-2030, (USD Million)
- Food & Beverages- Market Size & Forecast 2020-2030, (USD Million)
- Others- Market Size & Forecast 2020-2030, (USD Million)
- Travel & Hospitality- Market Size & Forecast 2020-2030, (USD Million)
- Media & Entertainment- Market Size & Forecast 2020-2030, (USD Million)
- Gaming- Market Size & Forecast 2020-2030, (USD Million)
- Advertising & Marketing Agencies and PR- Market Size & Forecast 2020-2030, (USD Million)
- Others- Market Size & Forecast 2020-2030, (USD Million)
- BFSI- Market Size & Forecast 2020-2030, (USD Million)
- Automotive & Transportation- Market Size & Forecast 2020-2030, (USD Million)
- Education- Market Size & Forecast 2020-2030, (USD Million)
- Healthcare & Life Sciences- Market Size & Forecast 2020-2030, (USD Million)
- Others- Market Size & Forecast 2020-2030, (USD Million)
Explore the Complete Global Influencer Marketing Platform Market Analysis Report – https://www.marknteladvisors.com/research-library/influencer-marketing-platform-market.html
Geographical Analysis: Global Influencer Marketing Platform Market
By Region
- North America
- South America
- Europe
- The Middle East & Africa
- Asia-Pacific
Global Influencer Marketing Platform Market Recent Development:
- 2023: Triller completely acquired Julius, a prominent influencer marketing solution, as part of its strategy to bolster its creator platform. This acquisition aims to provide customers with comprehensive insights and improved return on investment (ROI), in line with Triller's commitment to prioritize creators and their needs.
- 2023: Meltwater revealed its acquisition of Klear, a prominent company in social influencer marketing. This acquisition enhances Meltwater's current suite of social listening and analytics services, culminating in a distinctive integrated product encompassing social listening, analytics, social management, and influencer marketing capabilities.
Key Questions Addressed in This Study
- What are the primary factors driving the growth of the Influencer Marketing Platform Market?
- How is the Influencer Marketing Platform Market expected to evolve over the next five years?
- What key insights can be drawn from current trends shaping the market?
- What is the current market size, and how is it forecasted to change in the coming years?
- What is the future outlook for the market in terms of technological innovation and geographic expansion?
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Why MarkNtel Advisors?
MarkNtel Advisors is a leading research, consulting, & data analytics firm that provides an extensive range of strategic reports on diverse industry verticals. We deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, & individuals, among others.
Our specialization in niche industries informed way and entail parameters like Go-to-Market (GTM), product development, feasibility analysis, project scoping, market segmentation, competitive benchmarking, market sizing & forecasting, & trend analysis, among others, for 15 diverse industrial verticals.
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