Market Overview:
The OSS & BSS market is experiencing rapid growth, driven by exponential expansion of 5g and network slicing, integration of ai-driven automation and analytics, and acceleration of cloud-native digital transformation. According to IMARC Group's latest research publication, "OSS & BSS Market Size, Share, Trends and Forecast by Component, OSS & BSS Solution Type, Deployment Mode, Organization Size, Industry Vertical, and Region 2026-2034", The global OSS & BSS market size was valued at USD 65.81 Billion in 2025. Looking forward, IMARC Group estimates the market to reach USD 148.26 Billion by 2034, exhibiting a CAGR of 9.4% during 2026-2034.
This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis.
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Our report includes:
- Market Dynamics
- Market Trends and Market Outlook
- Competitive Analysis
- Industry Segmentation
- Strategic Recommendations
Growth Factors in the OSS & BSS Market
- Exponential Expansion of 5G and Network Slicing
The global rollout of 5G infrastructure is a primary catalyst for the Operations Support Systems (OSS) and Business Support Systems (BSS) market. Unlike previous generations, 5G introduces network slicing, which allows operators to create multiple virtual networks on a single physical infrastructure. Managing these complex slices requires advanced OSS for real-time orchestration and BSS for dynamic monetization. Data indicates that approximately 61% of telecom operators are currently investing in next-generation OSS/BSS to handle 5G complexities. Major industry moves, such as Ericsson’s deployment of cloud-native OSS solutions for Bell Canada, highlight the shift toward supporting high-performance service provisioning and fault management. Furthermore, research suggests that nearly 72% of 5G-related revenue growth is directly dependent on the successful transformation of these back-end systems. This transition is essential for telecommunications providers to move beyond traditional data plans and offer high-value, latency-based services to enterprise clients.
- Integration of AI-Driven Automation and Analytics
The integration of Artificial Intelligence (AI) and Machine Learning (ML) into OSS/BSS frameworks is significantly enhancing operational efficiency and customer engagement. Modern telecom environments generate massive volumes of real-time data, making manual management impossible. Consequently, over 57% of service providers are deploying AI to automate service provisioning and predictive maintenance. This shift allows for "zero-touch" operations where the system identifies and resolves network faults before they impact the user. On the business side, approximately 49% of operators are utilizing machine learning for customer analytics to reduce churn and personalize billing offers. For instance, AT&T has implemented an AI-driven cloud OSS platform to automate network operations, effectively reducing downtime and optimizing resource allocation. These AI-infused systems enable a move toward proactive rather than reactive management, ensuring that infrastructure remains resilient under the heavy traffic loads typical of modern digital economies.
- Acceleration of Cloud-Native Digital Transformation
Telecom operators are rapidly migrating from rigid, monolithic legacy architectures to modular, cloud-native OSS/BSS platforms. This transformation is driven by the need for agility and the ability to launch new services in days rather than months. Currently, cloud-based deployments account for roughly 32% of the market share, with a notable shift toward hybrid models that balance data sovereignty with scalability. Government initiatives in regions like India and the European Union are further supporting this transition through funding for digital infrastructure upgrades. For example, India’s BSNL has embarked on a large-scale modernization project to implement advanced OSS/BSS frameworks, focusing on improving service delivery in rural areas. By adopting microservices and containerization, companies like Vodafone and Telefónica are achieving greater flexibility in billing and revenue management. This cloud-first approach reduces capital expenditure and allows service providers to scale their operations seamlessly in response to fluctuating market demands.
Key Trends in the OSS & BSS Market
- The Rise of Agentic AI and Autonomous Operations
A major emerging trend is the evolution of AI from simple analytical tools to "agentic" systems capable of independent decision-making within the network. These systems go beyond predicting faults; they autonomously execute complex workflows across both OSS and BSS layers without human intervention. In 2026, enterprise AI investments are increasingly embedded into core operations to close the loop between network performance and customer billing. For example, agentic AI can detect a localized surge in data demand, automatically provision additional network resources through the OSS, and simultaneously apply a dynamic pricing tier via the BSS. This level of automation is becoming a baseline requirement for managing the 38.5 billion enterprise IoT connections projected to be active globally. By utilizing small language models at the edge, operators are achieving high-speed inference that maintains network stability while significantly lowering the energy costs associated with centralized data processing.
- Hyper-Personalization through Convergent Billing
The industry is witnessing a significant shift toward convergent billing systems that integrate diverse services—such as mobile, high-speed fiber, and streaming content—into a single, real-time customer view. This trend is driven by the emergence of "digital-native" consumers who demand the same seamless experience from their telecom provider as they receive from platforms like Netflix. Modern BSS platforms now utilize real-time charging engines that allow for hyper-personalized offers, such as temporary speed boosts for gaming or zero-rated data for specific enterprise applications. Real-world applications are seen in the MVNE (Mobile Virtual Network Enabler) segment, where companies like Sigma Software provide multi-tenant, metered billing solutions that allow for the rapid launch of niche mobile services. This convergence enables operators to increase their average revenue per user by offering tailored bundles that adapt to the specific usage patterns and preferences of different demographic segments.
- Expansion into Non-Telco Industry Verticals
OSS and BSS solutions are no longer exclusive to the telecommunications sector; they are increasingly being adopted by the retail, healthcare, and financial services industries. This trend, often referred to as "Telco-to-Tech," involves using OSS principles for private 5G network management in smart factories and BSS modules for subscription management in retail. For instance, the retail and e-commerce vertical is currently one of the fastest-growing segments for OSS/BSS vendors as companies seek to manage complex logistics and personalized customer loyalty programs. In the financial sector, banks are leveraging BSS frameworks to streamline customer onboarding and secure transaction processing for digital-first banking apps. This cross-sector application allows vendors like Oracle and IBM to reposition their core catalog and order-management modules for diverse scenarios, such as remote surgery in healthcare or automated traffic management in smart cities, effectively broadening the market's total addressable audience.
Leading Companies Operating in the OSS & BSS Industry:
- Amdocs
- Comarch SA
- Comviva
- CSG Systems, Inc.
- Infosys Limited
- Mavenir
- Netcracker
- Nokia Corporation
- Optiva, Inc.
- Suntech S.A
- Telefonaktiebolaget LM Ericsson
OSS & BSS Market Report Segmentation:
By Component:
- Solution
- Services
In 2024, the solution segment leads the market with 62.4% share, driven by billing and revenue management systems, with Netcracker Technology recognized for its innovative OSS/BSS solutions.
By OSS & BSS Solution Type:
- Network Planning and Design
- Service Delivery
- Service Fulfillment
- Service Assurance
- Billing and Revenue Management
- Network Performance Management
- Customer and Product Management
- Others
Network planning and design dominate with 19.3% market share in 2024, enabling effective infrastructure planning and peak performance, as highlighted by Netcracker's top vendor position.
By Deployment Mode:
- On-premises
- Cloud-based
The on-premises segment leads with 62.4% market share in 2024, driven by data security and compliance concerns, with Amdocs collaborating with Microsoft to enhance cloud-native solutions.
By Organization Size:
- Small and Medium-sized Enterprises
- Large Enterprises
Large enterprises hold a 62.4% market share in 2024 due to their substantial resources and need for scalable OSS/BSS solutions that manage complex networks effectively.
By Industry Vertical:
- IT and Telecom
- BFSI
- Media and Entertainment
- Retail and E-Commerce
- Others
The IT and telecom sector leads with 61.8% market share in 2024, utilizing OSS/BSS solutions for operational efficiency and customer experience, exemplified by Vivo's automation of its B2B processes.
Regional Insights:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
In 2024, North America dominates the OSS/BSS market with over 35.6% share, driven by advanced technology and a focus on digital transformation, as seen in Etiya's support for Fizz's expansion in Canada.
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